MOM 360
MOM 360
MOM 360
User Experience Design and Branding
User Experience Design and Branding
User Experience Design and Branding
Project Overview
Project Overview
Mom 360
Mom 360 is a platform designed to support, celebrate, and empower moms. It offers courses and personalized coaching to teach moms practical skills in the areas of parenting and physical, emotional, and financial well-being.
This project is an end-to-end responsive website redesign with an AI-powered recommendation chatbot to help moms find the help they need quickly.
Mom 360 is a platform designed to support, celebrate, and empower moms. It offers courses and personalized coaching to teach moms practical skills in the areas of parenting and physical, emotional, and financial well-being.
This project is an end-to-end responsive website design with an AI-powered recommendation chatbot to help moms find the help they need quickly.
Mom 360 is a platform designed to support, celebrate, and empower moms. It offers courses and personalized coaching to teach moms practical skills in the areas of parenting and physical, emotional, and financial well-being.
This project is an end-to-end responsive website redesign with an AI-powered recommendation chatbot to help moms find the help they need quickly.
The Product
Responsive website (in development)
My Role
UX research | Branding | UX/UI design
Testing
Duration
12 weeks
The Product
Responsive website
(in development)
My Role
UX research
Branding
UX/UI design
Testing
Duration
12 weeks
Research and Problem Definition
Research and Problem Definition
Research Plan
Research Plan
I developed a research plan to clearly outline the hypothesis objectives and select the most effective methods for gathering actionable insights
Research Hypothesis
Research Hypothesis
Moms need inclusive, encouraging, and positive content that will support them in all areas of their lives.
Moms need inclusive, encouraging, and positive content that will support them in all areas of their lives.
Research Goal
Research Goal
Determine the challenges moms face so that we can determine what content to offer.
Determine the challenges moms face so that we can determine what content to offer.
Research Methods
Research Methods
Competitor Analysis
Competitor Analysis
Mom Expert Interviews
Mom Expert Interviews
User Survey
User Survey
Research Implementation
Research Implementation
01 Competitor Analysis
01 Competitor Analysis
The team at Mom 360 requested a SWOT analysis of several competitors including mom-centered websites like Motherly, The Bump, and Parents.com.
The team at Mom 360 requested a SWOT analysis of several competitors including mom-centered websites like Motherly, The Bump, and Parents.com.
Unique Value Proposition
A large course catalog of on-demand content for moms and their families.
Strengths
Wealth of expert-driven content
Inclusive on-demand video courses
Clean, soothing interface with a feminine feel
Weaknesses
Amount of content can be overwhelming
Limited courses focused on self-improvement and career
Unique Value Proposition
A large library of written and video content from leading experts on parenting and children’s health
Strengths
Wealth of content from credentialed childcare experts
Weaknesses
Amount of content can be overwhelming
Dated UI, poor usability
Bulky navigation
Unique Value Proposition
Expert-backed resource center for childhood stage-specific information and support.
Strengths
Many useful fertility and pregnancy tools
Key pregnancy and parenting info organized by stages
Weaknesses
Poor search function
Lots of irrelevant content
Unique Value Proposition
A large course catalog of on-demand content for moms and their families.
Strengths
Wealth of expert-driven content
Inclusive on-demand video courses
Clean, soothing interface with a feminine feel
Weaknesses
Amount of content can be overwhelming
Limited courses focused on self-improvement and career
Unique Value Proposition
A large library of written and video content from leading experts on parenting and children’s health
Strengths
Wealth of content from credentialed childcare experts
Weaknesses
Amount of content can be overwhelming
Dated UI, poor usability
Bulky navigation
Unique Value Proposition
Expert-backed resource center for childhood stage-specific information and support.
Strengths
Many useful fertility and pregnancy tools
Key pregnancy and parenting info organized by stages
Weaknesses
Poor search function
Lots of irrelevant content
02 Expert Interviews
02 Expert Interviews
I conducted interviews with five mom experts that were recruited by Mom 360 to create content for the platform. These experts had extensive experience in both parenting topics and coaching for women. Their expertise was invaluable in uncovering insights about our user base, as well as understanding what the experts were looking for in the platform.
I conducted interviews with five mom experts that were recruited by Mom 360 to create content for the platform. These experts had extensive experience in both parenting topics and coaching for women. Their expertise was invaluable in uncovering insights about our user base, as well as understanding what the experts were looking for in the platform.
03 User Survey
03 User Survey
Since the synthetic interviews did not provide enough insight into the struggles of the 35,000 moms the Mom 360 team had access to, we conducted a brief user survey.
Since the synthetic interviews did not provide enough insight into the struggles of the 35,000 moms the Mom 360 team had access to, we conducted a brief user survey.
Research Takeaways
Research Takeaways
Moms struggle with anxiety, stress, and overwhelm as they work towards balance.
Moms struggle with anxiety, stress, and overwhelm as they work towards balance.
Moms want actionable and specific advice that accounts for realities of motherhood.
Moms want actionable and specific advice that accounts for realities of motherhood.
Existing resources for moms are generic, inconsistent, and difficult to navigate.
Existing resources for moms are generic, inconsistent, and difficult to navigate.
Promoting accountability through community helps moms feel less alone.
Promoting accountability through community helps moms feel less alone.
Mom experts rely on Mom 360 for marketing of their services.
Mom experts rely on Mom 360 for marketing of their services.
Moms are busy and may only be able to engage with the product in short bursts.
Moms are busy and may only be able to engage with the product in short bursts.
Problem Definition
Problem Definition
I used research takeaways to come up with how might we questions (HMW’s) to help me define the problem.
I used research takeaways to come up with how might we questions (HMW’s) to help me define the problem.
How Might We...
How Might We...
Help moms feel more comfortable and at ease?
Help moms feel more comfortable and at ease?
Teach moms strategies to relieve stress and find joy?
Teach moms strategies to relieve stress and find joy?
Create a resource for moms to turn to when they need self-care?
Create a resource for moms to turn to when they need self-care?
Problem Statement:
Problem Statement:
Moms need a supportive, easy-to-use platform that delivers
personalized guidance, real-life skills, and emotional care.
Defining the MVP
Defining the MVP
Due to time constraints, I wouldn't be able to design every feature that the web experience would offer.
I collaborated with project stakeholders to prioritize key features for the MVP.
I used a value matrix to prioritize features. P1 features would produce highest impact at the lowest effort, so I chose them as the key features for the MVP.
P1: Must Have
P1: Must Have
Account creation
Account creation
AI Personalization assistant
AI Personalization assistant
AI Personalization assistant
Course catalog
Course catalog
Course catalog
Course detail
Course detail
Course detail
Expert bios
Expert bios
Expert bios
One-on-one expert support
One-on-one expert support
One-on-one expert support
Share function
Share function
Share function
Testimonials
Testimonials
Testimonials
P2: Nice to Have
P2: Nice to Have
Community feature
Community feature
Community feature
Content guidelines
Content guidelines
Content guidelines
Gamification
Gamification
Gamification
Learning paths
Learning paths
Learning paths
Notifications and reminders
Notifications and reminders
Notifications and reminders
Offline access
Offline access
Offline access
Progress tracking
Progress tracking
Progress tracking
P3: Will Come Later
P3: Will Come Later
Admin tools
Admin tools
Mobile app
Mobile app
Instructor dashboard
Instructor dashboard
Multi-language support
Multi-language support
Branding
Branding
Brand Guide
Brand Guide
I created a brand guide to maintain a consistent visual aesthetic within the project. I used brand values to inform the color palette and went with a colorful modern design with simple shapes and colors inspired by florals to evoke femininity and ease.
I created a brand guide to maintain a consistent visual aesthetic within the project. I used brand values to inform the color palette and went with a colorful modern design with simple shapes and colors inspired by florals to evoke femininity and ease.
Brand Values
Brand Values
Compassionate
Compassionate
Supportive
Supportive
Trustworthy
Trustworthy
Practical
Practical
Inclusive
Inclusive
Color Palette
Color Palette
Primary
Primary
C7A6C5
C7A6C5
Secondary
Secondary
D0CC3C
D0CC3C
228F85
228F85
Neutrals
Neutrals
ECE6DC
ECE6DC
2C2C06
2C2C06
Logo, Flavicon, and Wordmark
Logo, Flavicon, and Wordmark
Wireframes
Wireframes
Design System
Design System
I created a design system with responsive components to streamline the process of creating HiFi wireframes and prototypes. I focused my effort on sustainability and scalability as well as thorough documentation to ensure the development team had everything they needed to maintain the product.
I created a design system with responsive components to streamline the process of creating HiFi wireframes and prototypes. I focused my effort on sustainability and scalability as well as thorough documentation to ensure the development team had everything they needed to maintain the product.
Wireframes
During wireframing, I focused my effort on spotlighting mom experts.
Mom experts are content creators for Mom 360 who bring a wealth of knowledge as well as their customers to the platform. It is essential that they're featured front and center on the app as their brand is key to establishing a loyal user base for Mom 360.
Final Product
Final Product
Navigating the Platform - Mobile
Navigating the Platform - Mobile
I used a carousel at the top of the home page to consolidate the hero section.
This layout allows users to quickly browse courses as soon as they open the website.
Navigating the Platform - Desktop
Navigating the Platform - Desktop
On desktop, I made sure to prominently feature course creators on the course detail page as the platform relies on their reputation to build up a user base.
AI Chatbot Personalization Flow
AI Chatbot Personalization Flow
AI Chatbot Personalization Flow
The stakeholders requested an AI personalization feature to create a competitive edge.
The MVP is a chatbot named Molly that walks users through a short quiz resulting in a course recommendation.
Key Takeaways
Key Takeaways
Connecting with moms
By understanding moms’ challenges and needs through research, I designed a platform that offers empathetic, practical, and relatable solutions tailored to their busy lives.
Speak the stakeholders' language
Aligning my communication with the stakeholders’ priorities and using familiar terms helped ensure that design decisions stayed focused on business goals and outcomes.
Curious to learn more?
Get in touch!
Get in touch!